The British Academy for Training and Development presents this course (Effective Customer Service Skills and Abilities) for individuals wishing to develop their skills in communicating with the audience, and the best practices of effective communications for customer satisfaction.

Client is the cornerstone of any project or business, whether for fieldworks or online projects, without clients the company or institution will not be able to survive, therefore client is deemed as the major cornerstone for commercial success of any profitable establishment, in order to achieve financial profit. Imagine a Media Company without client base, how it will be able to generate financial Income, and how it will develop any reputation, so clients are the basis and the most important factor of any business.

Customer Service concept in its modern perspective was only known in this century, but in consideration of its activity, it would be clear that its roots extend to ancient civilizations. Any company undergoes many stages from the very beginning moments of establishment, including structure, growth and development. At some stages, companies may suffer from crises that may be Financial, Media or Production related. This course will discuss how to visualize and measure Customer Service & Public Opinion aspects, and how Customer Satisfaction mainly influences the development of different policies, and the various available techniques to benefit from the concern topics of clients, to have a positive impact on business outcomes.

The British Academy for Training and Development presents this course for the following audience:

• Directors of various companies and enterprises.
• Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
• Students and graduates of media colleges in different universities.
• Media and news professionals and broadcasters.
• Administrative staff in PR Sector.
• Protocol officers in charge of management and organization of conferences.
• Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
• Employees working in the PR Sector.
• Officials in Diplomatic Sector.
• Trainees with years of experience in communications or PR.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
• Directing and managing personal dynamics at important meetings.
• Unified and comprehensive concepts of Etiquette and International Protocol.
• The Art of Protocol and Etiquette of body languages in official forums.
• Understanding the universal principles of protocol, etiquette, professional code of conduct.
• Creating a good impression and avoid misconducts or embarrassing practices in important situations.
• Concepts that determine priorities between individuals.
• International Principles of Etiquette and Communication.

• Introduction to the Media and the evolution of its concept.
• Media and formation of public mental perspectives.
• Developing a PR strategy that integrates Public Relations activities with the corporate Business Strategy.
• Best Practices of dealing with the media and using their influence as part of the lobbying campaign.
• Conducting an Online Pressure Campaign using key social media tools and other media platforms.
• Corporate Business Strategy.